Tuesday, April 19, 2016
We Just Do What We Do
Twice a week I write articles that are published on a marketing personalization site. The topics in my section are more lighthearted in nature and touch on life in the digital world, technology today, marketing, etc. My inspiration surfaces throughout the week as I scroll through my social media feeds, take a break from the virtual world or something I come across during the many hours spent at my desk.
This week, I wanted to do a piece on deceptive marketing. That translates to companies enhancing their products or presenting them in a manner where the end result is "what you see isn't always what you get." A simple example of this are fast food commercials. The sandwiches shown on TV look nothing like what you really get.
As I dove into a little research, and mentally outlined an article, my angle shifted. I thought about Bodacious Biscuit Love. Our biscuits are simple. Our packaging is simple. Aside from a little swizzle and festive sprinkles, our biscuits are plain. We offer one flavor. We're not a business. There's nothing fancy about what we do. We donate biscuits to local animal shelters and offer biscuits to our Bodacious community and beyond. On occasion, we use our biscuits to raise money so we can purchase much needed items for our local animal shelters.
If we were a business, I could best describe our approach as honest marketing. When that term popped into my head, that's when the shift happened.
Of course, indirectly, I made mention of this approach in the article.
In short, what you see is what you get. We're never going to offer fancy "boutique" biscuits. Our biscuits will never get lost under a mountain of icing and dip and whatever else is used to make dog biscuits more appealing to the "hoomans."
Let's face it, the fur-kids don't care what a biscuits looks like. As long as it's good, that's what matters.
We'll never upgrade to fancier packaging.
The fur-kids don't care about that either.
We eat our biscuits too. Why would we offer something to our fur-kids and yours if we wouldn't eat 'em ourselves.
That applies to all the biscuits we make for our fur-kids.
There is no hype. No gimmicks. If people want fancy, high end priced biscuits, I'll point them in the right direction.
The honest approach hasn't gained us access into the club of popularity. In fact, if we were to attend an event with several "boutique" dog biscuit bakeries, we'd probably be the table without the line.
All of that is okay.
We're not out to win awards or to be popular or have mile-long lines at events. We just do what we do. And, we love doing it.