Wednesday, April 2, 2014

No Meat. Not Now. Not Ever.


Over the past few months we've had some people send in requests for meat flavored biscuits. Peanut butter bacon. Chicken. Beef. Liver. A few suggested biscuits with cheese. Although this would greatly expand our flavor selection, we made the decision early on that we would not be offering any type of "meaty" biscuit. In fact, when we were in the process of creating our dough and experimenting with flavors, meat wasn't even considered. And...it won't be. Ever.

There are several reasons for this...

1. It's too risky. Our dough is made of 4 simple ingredients...peanut butter, flour, water & baking powder. Providing that you store these biscuits in an airtight container, they last for weeks and don't require refrigeration (unless there's swizzle on 'em and it's hot in your house...then you should refrigerate so the swizzle doesn't melt). When you add meat into that equation, it changes everything from start to finish.

2. Meat flavored biscuits aren't kind to the human palate. We love the look on people's faces when we hand them a biscuit and say, "Try it." Their first reaction is to say, "I can eat these?" After one bite we usually hear, "Oh wow! These are pretty good!" All the ingredients used in our biscuits come straight from our baking cupboard. It's a snack you can enjoy with your pup (providing you're not allergic to nuts or flour). We take pride in this.

3. Dogs love peanut butter. We haven't met a dog yet who doesn't go crazy for peanut butter. You can smell the peanut butter in our biscuits. We use a lot of it. A few people have told us that they've had to put our biscuits out of "dogs reach" because their pups were getting into the bags or scratching at the cabinet or drawer. And, not to mention, peanut butter is good for dogs. It's an excellent source of protein, vitamins and healthy fat. No. Meat. Needed.

4. The smell would be horrible. When our biscuits are baking, the house smell ah-may-zing! It's almost identical to fresh baked peanut butter "hooman" cookies. This winter, we didn't burn candles and only used our tart warmer a few times. We didn't need 'em. Biscuits are baking almost 'round the clock. There was a consistent yummy smell wafting through the rooms. Now, close your eyes, breathe in slowly through your nose. Imagine the scent of liver or beef cookies. There's a reason why Yankee Candle hasn't made a meat scented candle. Enough said.

For those who have send us suggestions and flavor ideas...we appreciate it. We encourage it. Just keep in mind that meat will never be added or considered. Neither will cheese or eggs.




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